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19th Day of Christmas

19th Day of Christmas

By Cotier on 19 December 2010

Looping The Conversation You may have heard industry pundits advising you to loop the conversation. Then they will go on about keeping it real and relevant. You, meanwhile, are still scratching your head over what in the world you are looping, let alone its relevancy.

Posted in Musings | Tagged Christmas, LinkedIn, Marketing, Reputation, SEO, WOM | 4 Responses

14th Day of Christmas

14th Day of Christmas

By Cotier on 14 December 2010

Google and YouTube Are Lovers Four years later and Google is still head over heels in love with YouTube. This is great news for you. Linking videos from your YouTube channel to your web site and your outposts increases your traffic and your page rankings on Google.

Posted in Musings | Tagged Christmas, Marketing Outpost, SEO, YouTube

13th Day of Christmas

13th Day of Christmas

By Cotier on 13 December 2010

Robots Are Not Customers Do you become panic-stricken because your web site is not in the top seven results on Google? Are you trying every SEO “trick” and “tip” you can lay your hands on?

Posted in Musings | Tagged Christmas, Customer, SEO, WordPress

9th Day of Christmas

9th Day of Christmas

By Cotier on 9 December 2010

Own Your Local Let’s face it: your marketing budget is minuscule. You don’t have the money, staff or resources to broadly broadcast your message. So don’t even try. Admit it, you’re local. You do business within the constraints of your physical location. Granted, you may distribute your services and products worldwide, or your customers may […]

Posted in Musings | Tagged Christmas, Local SEO, Reputation, SEO, Strategy

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Cotier is equally at home in strategy sessions with executives, rolling up her sleeves with hands-on production skills or delving into code with developers. Her approach facilitates dialogues between clients and their communities that is persuasive and becomes personal, “branded” with an appeal that grows in value. Read more...

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Cotier resides in a charming village in Cambridgeshire, England.

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