23rd Day of Christmas
Customer Service Most of my experience is in corporate communications where high value is placed on each relationship, as opposed to selling a low-cost item to the mass market. I build my marketing strategy upon customer perception, so customer service is the cornerstone of my marketing efforts.
16th Day of Christmas
Who Do You Love? Well, it had for damn sakes better be your most loyal devoted fans. They believe in you. They trust you. They forgive you when you make mistakes. They talk about you in glowing terms. They are your best advocates.
15th Day of Christmas
Turn Your Thinking Around Customers don’t come to you. You go to your customers. I have been saying this since day one: it is not about you, your product or your services. They will not buy from you just because you want them to. It is all about what you satisfy emotionally in the customer.
4th Day of Christmas
Are You Talking to Me? Yesterday, I brought up an important point — that not all customer relationships are the same, and should not be treated as such. Knowing precisely who is your customer, and why, paves the way to a better relationship. The problem with being too focused on only one type of relationship […]
2nd Day of Christmas
Brand > logo For many, to “brand” something is to put a logo or mark on it. They are correct up to a point but a brand is greater than a logo.
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