17th Day of Christmas
Your Communication Mix Over the past several days, you should have gotten a really good idea of who your customer is and why that person IS your customer. You should have a damn good idea of where you stand in the marketplace. By now you are sensitive to your customer’s experience.
6th Day of Christmas
Find The Pain Points Yesterday was all about discovering the customer’s experience with you. You may have been surprised to find that you were the one who inadvertently put up barriers to doing business with you. I’m sure you found several areas where your customer’s perception was not in alignment with yours.
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