What Does Success Mean to You?
Ann Hawkins, of Cambridge-based The Inspired Group, began the year asking us to reflect on this age-old question on LinkedIn. The discussion that followed dragged me personally back to contemplating my high school civics lessons and university philosophy lectures as I probed my current state of successfulness.
20th Day of Christmas
Style Points Hopefully, with the 19 presents you have received so far you are feeling more confident about your marketing abilities. Not once have I mentioned design, or logo, or colors, or the size of a button. But now we’re getting closer to show time, so these last few days I am going to concentrate […]
19th Day of Christmas
Looping The Conversation You may have heard industry pundits advising you to loop the conversation. Then they will go on about keeping it real and relevant. You, meanwhile, are still scratching your head over what in the world you are looping, let alone its relevancy.
11th Day of Christmas
Road Trip! LinkedIn, FaceBook, Twitter, YouTube and Flicker are a few of the large social sites that combine with your industry and local sites to become the foundation of your online community. These sites are your marketing outposts. This is where you go to develop and deepen relationships with peers and customers. You go there […]
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