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The QR Code and Smartphone Experiment

The QR Code and Smartphone Experiment

By Cotier on 30 October 2010

I wanted to test to see how easy it would be to change something that is 2-D into an interactive and viral experience. I did an experiment to test 2-D bar code readers on mobile phones at a CamCreative meeting in Cambridge on the 28th of October. The result was a room full of creative people seeing new potential for these stunningly beautiful symbols that have been around since 1994.

Posted in Tutorials | Tagged 2D bar codes, Email marketing, Landing Pages, mobile, QR Codes | 9 Responses

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Cotier is equally at home in strategy sessions with executives, rolling up her sleeves with hands-on production skills or delving into code with developers. Her approach facilitates dialogues between clients and their communities that is persuasive and becomes personal, “branded” with an appeal that grows in value. Read more...

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