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Business

Do You Have A Plan?

By Cotier on 10 September 2010

As I earnestly network to establish myself across the pond, I occasionally encounter folks puttering along without what I consider a necessity for achieving their objective: a plan. Don’t get me wrong; these are intelligent business people. Clearly this is not a cultural phenomenon for I witnessed this back home too. For whatever reason, each has neglected to define his or her raison d’être. Nor have they bothered to take an accurate bearing of their current situation. Therefore, they cannot critically assess the resources required (skills, money, time, location…) nor evaluate their risk tolerance (emotional, personal, financial obligations…) to determine if they can succeed. The head smacker is that they haven’t even asked some of the most basic questions to determine whether their business concept is viable. Yet when queried about their “plan” they respond with either, “I don’t have one” or, worse, “Oh, I don’t have time for that!”

Posted in Musings | Tagged Branding, Business, Planning, Strategy, Success | 3 Responses

Freelancers’ Guide to Success

By Cotier on 26 May 2010

I have been a freelancer ever since I thrust a hastily scribbled invoice into the hand of my neighbor for cutting and trimming her lawn at the tender age of 13. Over the intervening decades, I have learned a thing or two about what it takes to be successful at freelancing, culminating in this simple guide:

Posted in Musings | Tagged Business, Freelance, Success | 5 Responses

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Cotier is equally at home in strategy sessions with executives, rolling up her sleeves with hands-on production skills or delving into code with developers. Her approach facilitates dialogues between clients and their communities that is persuasive and becomes personal, “branded” with an appeal that grows in value. Read more...

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Cotier resides in a charming village in Cambridgeshire, England.

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