24th Day of Christmas
Recipe for Success This is the last of my branding presents for all of you “Do It Yourself” marketers. I put down in writing my approach and thinking on branding. Small business owners and entrepreneurs, you are the backbone of your communities and the driving force in our economy. You are the people whom we […]
23rd Day of Christmas
Customer Service Most of my experience is in corporate communications where high value is placed on each relationship, as opposed to selling a low-cost item to the mass market. I build my marketing strategy upon customer perception, so customer service is the cornerstone of my marketing efforts.
20th Day of Christmas
Style Points Hopefully, with the 19 presents you have received so far you are feeling more confident about your marketing abilities. Not once have I mentioned design, or logo, or colors, or the size of a button. But now we’re getting closer to show time, so these last few days I am going to concentrate […]
16th Day of Christmas
Who Do You Love? Well, it had for damn sakes better be your most loyal devoted fans. They believe in you. They trust you. They forgive you when you make mistakes. They talk about you in glowing terms. They are your best advocates.
15th Day of Christmas
Turn Your Thinking Around Customers don’t come to you. You go to your customers. I have been saying this since day one: it is not about you, your product or your services. They will not buy from you just because you want them to. It is all about what you satisfy emotionally in the customer.
6th Day of Christmas
Find The Pain Points Yesterday was all about discovering the customer’s experience with you. You may have been surprised to find that you were the one who inadvertently put up barriers to doing business with you. I’m sure you found several areas where your customer’s perception was not in alignment with yours.
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