Web
Preparing Images for Print and Online Publication
Throughout my career as a designer, I have educated my fair share of people who needed to publish images either online or in print. I would be asked why the image was too small to print. Or why, when they uploaded their logo, it appeared distorted as if it were reflected in a funhouse mirror. Too many times a friend has been disappointed after receiving a print that looked nothing like the vibrant image displayed on his or her computer screen.
Everyone at some point has to publish a digital image, even if it is only to a Facebook page. Understanding the basics is of benefit the next time you publish an image in any format. Hopefully this tutorial will also be a valuable educational resource for those of you who, like me, rely on receiving images from non-professionals to get our jobs done. For all of you, this is a tutorial on preparing images for print and online publication.
Take The Facebook B2B Litmus Test
481 million people globally are actively using Facebook. Clearly, for any business or organization to ignore, dismiss or misunderstand this global trend would be a catastrophic mistake. Hold on– I am not passing around the Facebook Kool-Aid. Certainly, for many businesses or organizations Facebook is not an appropriate communication tool… or is it? Let’s look at who is a Facebook user and what are they doing on Facebook. Decide for yourself, by taking my litmus test, whether it needs to be in your corporate communications mix.
Follow Up to My Transition to WordPress
First of all, thank to all of you who took the time to read my previous article. I felt I should address these questions.
Home Page
Yes, I deliberately eliminated the traditional “home” page. My site is based on the concept of unique, landing pages. The few who noticed had on a subsequent visit arrived at a different opening page. They wanted to know how I did that. It was only when they landed on a different page did they notice the lack of a home page. For example compare the twitter visitors’ page to the general public page.
My Transition to WordPress
I am a designer with a solid understanding of HTML and CSS. Prior to this project, in order for me to create a dynamic web site I had to hire a web developer to write, primarily in PHP or JavaScript, code for the back-end. With my limited resources I could not afford custom programming for [...]
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