Take The Facebook B2B Litmus Test
481 million people globally are actively using Facebook. Clearly, for any business or organization to ignore, dismiss or misunderstand this global trend would be a catastrophic mistake. Hold on– I am not passing around the Facebook Kool-Aid. Certainly, for many businesses or organizations Facebook is not an appropriate communication tool… or is it? Let’s look at who is a Facebook user and what are they doing on Facebook. Decide for yourself, by taking my litmus test, whether it needs to be in your corporate communications mix.
Quilting a Brand
Even though their resources are limited, individual craftsmen, consultants and service providers share the same requirements as any business. An entrepreneur’s most abundant resource is sweat equity. Still, there are only so many hours in the day and only so many skills one can master. Eventually there always comes a point when either extra hands or expertise has to be procured. Over the years individuals would barter with me for essential branding elements. Anything more was beyond their means. Interestingly, these clients generally are the recipients of some of my best work. I believe it is the combination of their passion giving them the ability to clearly articulate their business with their trusting me to define it for them.
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