Dynamic Web Site
Quilting a Brand
Even though their resources are limited, individual craftsmen, consultants and service providers share the same requirements as any business. An entrepreneur’s most abundant resource is sweat equity. Still, there are only so many hours in the day and only so many skills one can master. Eventually there always comes a point when either extra hands or expertise has to be procured. Over the years individuals would barter with me for essential branding elements. Anything more was beyond their means. Interestingly, these clients generally are the recipients of some of my best work. I believe it is the combination of their passion giving them the ability to clearly articulate their business with their trusting me to define it for them.
Follow Up to My Transition to WordPress
First of all, thank to all of you who took the time to read my previous article. I felt I should address these questions.
Home Page
Yes, I deliberately eliminated the traditional “home” page. My site is based on the concept of unique, landing pages. The few who noticed had on a subsequent visit arrived at a different opening page. They wanted to know how I did that. It was only when they landed on a different page did they notice the lack of a home page. For example compare the twitter visitors’ page to the general public page.
My Transition to WordPress
I am a designer with a solid understanding of HTML and CSS. Prior to this project, in order for me to create a dynamic web site I had to hire a web developer to write, primarily in PHP or JavaScript, code for the back-end. With my limited resources I could not afford custom programming for [...]
Another Makeover
Again I find myself undertaking a major overhaul of goldendog.com. To me this is a particularly odious task not just because all this effort does not generate an invoice but primarily because, try as I may, I cannot gain the perspective required for a critical appraisal of my portfolio. The more years I rack up in my career, the harder it gets to edit. So here I am again, slogging through yet another makeover.
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