Branding
Take The Facebook B2B Litmus Test
481 million people globally are actively using Facebook. Clearly, for any business or organization to ignore, dismiss or misunderstand this global trend would be a catastrophic mistake. Hold on– I am not passing around the Facebook Kool-Aid. Certainly, for many businesses or organizations Facebook is not an appropriate communication tool… or is it? Let’s look at who is a Facebook user and what are they doing on Facebook. Decide for yourself, by taking my litmus test, whether it needs to be in your corporate communications mix.
Quilting a Brand
Even though their resources are limited, individual craftsmen, consultants and service providers share the same requirements as any business. An entrepreneur’s most abundant resource is sweat equity. Still, there are only so many hours in the day and only so many skills one can master. Eventually there always comes a point when either extra hands or expertise has to be procured. Over the years individuals would barter with me for essential branding elements. Anything more was beyond their means. Interestingly, these clients generally are the recipients of some of my best work. I believe it is the combination of their passion giving them the ability to clearly articulate their business with their trusting me to define it for them.
Another Makeover
Again I find myself undertaking a major overhaul of goldendog.com. To me this is a particularly odious task not just because all this effort does not generate an invoice but primarily because, try as I may, I cannot gain the perspective required for a critical appraisal of my portfolio. The more years I rack up in my career, the harder it gets to edit. So here I am again, slogging through yet another makeover.
Excellence in Government 2009
Annual Conference of Three One-Day Sessions
Created a consistently branded theme for each of the three sessions within the constraints of the existing branding of the 14-year-old event by keeping the same color palette. The design needed to reflect the new administration, although when we started it was a month before the election.
by reader
+44 (0)1480 473782
bcotier
