Intensive hands-on training designed to focus on your unique situation, this is individual consulting to guide you through your own marketing projects so you will gain the understanding and skills you need to do it yourself.
Personal Social Media Tutoring
One-on-one training provides you with a networking tool that works for you. Explore the possibilities of engagement in forums and industry or location specific networking to enhance your professional reputation.
- Take the guess work out to maximize your social media efforts
- Learn how to use social media to enhance and build your professional reputation
Introduction to Social Media Marketing Tutoring
Personalized hands-on training to connect the dots in your social media efforts. Takes the guesswork out of social marketing by covering the basics of establishing your presence in a cost-effective and measurable way.
- Creating your social listening points
- Content creation: purpose, publication schedule and management
- Cross-linking your communications, creating an engagement loop
- Capturing information and what to do with it
- Covering the basics of management, monitoring, analysis
- Learning what is important in reporting to gauge your effectiveness
Introduction To Email Marketing Tutoring
Personalized hands-on training guaranteed to improve your email marketing efforts.
- Determining why customers want email from you
- What works for you in a subject line, content and call to action
- Analysis of your campaign strategy and target audience
- Benefits of segmentation
- Supreme importance of testing
Master Email Marketing Tutoring
Taking you to the next level in your email marketing efforts.
- Closing the engagement loop with sophisticated sharing features
- Landing pages
- Utilizing segmentation to improve your response
- A/B testing
Organic SEO Tutoring
Intensive hands-on training provides a solid understanding of the fundamentals of “White Hat” organic search.
- Set up Google Analytics on your web site and learn how to use this powerful tool
- Demystify SEO as we improve the titles, tags, and descriptions throughout your site
- Discover your key words, why they are important, and what to do with them
- Learn best practices to drive traffic to your site
- Find out how to turn visitors into customers
Contact me to schedule your tutoring session.