Hands down, social media is the current hot topic, leaving most people spinning in confusion, struggling to understand how best to use these new communication tools in our professional and personal lives. Even though the accounts are free, it’s a fallacy to think that your time and effort are not precious resources that you can allow to be wasted. Get it right and you reap measurable benefits. Get it wrong and it’s a costly mistake.
Throughout my career, I have been helping companies shape their corporate identities into genuine and believable brands. I am pleased to offer you the same skills and services that Presidents of the United States and corporate executives have relied on to build the foundation of your online community so that it is genuine and becomes personal, “branded” with an appeal that grows in value.
The Assessment
Begin with an assessment to determine if your online presence is in alignment with your objectives and, importantly, the public’s perception. Assessment Details
Individual
For professionals, hobbyists or anyone who wants to gauge his or her online presence
PRICE: £125 ($160)
Entrepreneur
For consultants or owners of small businesses who need guidance in DIY marketing efforts. Guaranteed: in one afternoon you will come away with a solid understanding of YOUR position in the market place and a marketing plan.
PRICE: £150 ($240)
Contact me to schedule your assessment today.
Facebook Fan Page
Quickly get yourself up and running on Facebook.
- Set up your fan page with custom URL and complete the conversation loop
- Custom intro page
- Learn best practices to incorporate Facebook into your marketing mix
- Understand the basics on places, apps and ads
- Learn the basics of management, monitoring, and analyzing to gauge effectiveness
PRICE: £520 ($780)
Twitter and LinkedIn
Be your best with professionally produced copy and images that will “brand” you with an appeal that will grow in value.
- Individual assessment
- Copy points e.g., Elevator speech, Twitter bio, LinkedIn profile
- Visual imagery e.g., Headshot, Twitter background and Avatar
- Cross linking with blog, web site, Twitter and others, e.g., YouTube
- Assistance in optimizing recommendations and features in LinkedIn
PRICE £475 ($500)
Personal Social Media Quick Start
Be your best with professionally produced copy and images that will “brand” you with an appeal that will grow in value. One-on-one training provides you with a networking tool that works for you. Explore the possibilities of engagement in forums and industry or location specific networking to enhance your professional reputation.
- Individual assessment
- Copy points e.g., Elevator speech, Twitter bio, LinkedIn profile
- Visual imagery e.g., Headshot, Twitter background and Avatar
- Cross linking with blog, web site, Twitter and others, e.g., YouTube
- Assistance in optimizing recommendations and features in LinkedIn
- Learn how to maximize and measure your social media efforts
- Learn how to use social media to enhance and build your professional reputation
PRICE: £625 ($740)
Introduction to Social Media Marketing Tutoring
Personalized hands-on training to connect the dots in your social media efforts for your business. Takes the guesswork out of social marketing by covering the basics of establishing your presence in a cost-effective and measurable way.
- Creating your social listening points
- Content creation: purpose, publication schedule and management
- Cross-linking your communications, creating an engagement loop
- Capturing information and what to do with it
- Covering the basics of management, monitoring, analysis
- Learning what is important in reporting to gauge your effectiveness
PRICE: £300
Contact me to take the confusion out of social media and replace it with results.
Golden Dog Rates
The Rates pdf has the prices for individual items such as Twitter and YouTube backgrounds, copy points, and headshot. Prices are based on an hourly rate of £60 ($80) and subject to change.
Download Golden Dog Rates PDF. 
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