Excellence in Government 2009 Conference

Excellence in Government 2009 Conference

Critical to an annual event’s success is lining up must-see speakers or panelists. It is vital in order to attract sponsors and exhibitors as well as the attendees. Therefore, advertising and outreach campaigns are added to event materials.

EIG 2009 is typical of the annual events I have done. Most have an event brand including a logo and an archive of past events to build from. The fun begins in reinterpreting a brand in a fresh perspective.

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