Vietnam: Echoes from the Wall

Branding for Vietnam: Echoes from the Wall

Direct mail packaging in all its multitudinous forms is one of my favorite problem-solving tasks. For this project I created an identity that tied the Vietnam Memorial to the school curriculum about the Vietnam War era.

Vietnam: Echoes From The Wall has been distributed free of charge to all 40,000 public and private middle and high schools in the country. The package features a teachers’ guide, two posters, two books, a video and a war chronology. I also designed the user interface for the original accompanying web site.