Identity for Dick Wray

Identity for Dick Wray

The goal of a well-designed logo is to expresses the essence and character of a corporation. The designer’s job is to create a logotype that epitomizes the brand experience.

In much the same way as a business’s strategy adapts to changes in the marketplace, so too does the corporate identity. When a business model remains true, the brand is merely finessed for others. A corporate rebranding is the outward display of radical shifts within a company.

The rebranding of Dick Wray highlighted changes within the corporation and began with the launching of a new web presence.