Direct Mail Campaign for CNA Insurance

Direct Mail Campaign for CNA Insurance

This example highlights the importance of crafting a campaign with a strong concept and tagline to get measurable results. I try to ferret out the essence of the message and what will motivate someone to care enough to respond to the call for action.

Seventy-six percent of people reached by the campaign requested a review of their coverage. Subsequently, more than one-third of these people purchased a new policy or updated an existing one.