AIPAC at the Convention 2009
The theme of an event establishes the tone and sets expectations. The invitation and announcements of an upcoming event are used to stimulate the desire to be apart of a must-attend experience.
In this example, my original illustration, which dominates the inside of the invitation, was used throughout the event. Also, this had unique fulfillment challenges in that the same concept was used for both the Democratic and Republican conventions.
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