Musings
on corporate communications
Take The Facebook B2B Litmus Test
481 million people globally are actively using Facebook. Clearly, for any business or organization to ignore, dismiss or misunderstand this global trend would be a catastrophic mistake. Hold on– I am not passing around the Facebook Kool-Aid. Certainly, for many businesses or organizations Facebook is not an appropriate communication tool… or is it? Let’s look at who is a Facebook user and what are they doing on Facebook. Decide for yourself, by taking my litmus test, whether it needs to be in your corporate communications mix.
Freelancers’ Guide to Success
I have been a freelancer ever since I thrust a hastily scribbled invoice into the hand of my neighbor for cutting and trimming her lawn at the tender age of 13. Over the intervening decades, I have learned a thing or two about what it takes to be successful at freelancing, culminating in this simple guide:
A Job Seeker’s Poem
Recruiter’s Ad
I receive a job alert.
Details are sketchy.
I am not sure.
I smile. I wonder. I hope.
Could this be the one?
Follow Up to My Transition to WordPress
First of all, thank to all of you who took the time to read my previous article. I felt I should address these questions.
Home Page
Yes, I deliberately eliminated the traditional “home” page. My site is based on the concept of unique, landing pages. The few who noticed had on a subsequent visit arrived at a different opening page. They wanted to know how I did that. It was only when they landed on a different page did they notice the lack of a home page. For example compare the twitter visitors’ page to the general public page.
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