TEDxGranta Cambridge
Throughout our daily routines of eating a meal, getting dressed, brushing our teeth and reading, we tend to forget to appreciate that all of these are benefits of living in a developed country. This concept was brilliantly demonstrated in the story told by Professor Hans Rosling, at TEDWomen in Washington DC in December 2010, about [...]
What Does Success Mean to You?
Ann Hawkins, of Cambridge-based The Inspired Group, began the year asking us to reflect on this age-old question on LinkedIn. The discussion that followed dragged me personally back to contemplating my high school civics lessons and university philosophy lectures as I probed my current state of successfulness.
24th Day of Christmas
Recipe for Success This is the last of my branding presents for all of you “Do It Yourself” marketers. I put down in writing my approach and thinking on branding. Small business owners and entrepreneurs, you are the backbone of your communities and the driving force in our economy. You are the people whom we [...]
23rd Day of Christmas
Customer Service Most of my experience is in corporate communications where high value is placed on each relationship, as opposed to selling a low-cost item to the mass market. I build my marketing strategy upon customer perception, so customer service is the cornerstone of my marketing efforts.
22nd Day of Christmas
Shortcuts and Cheat Sheets “Ah, finally,” you say. But come on, you should be wise to me by now; nothing has been easy. Daily you engage with web-based applications. Yet many of you are confused about the mechanics behind how they work.
21st Day of Christmas
Attention-Grabbing Emails Back on Day 18 I asked you to prepare your email marketing strategy and your list. Day 19 I introduced the concept of using your site as the hub, and yesterday you received the instructions on how to brand your outposts. Each of these is critical to the success of your email marketing [...]
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