Case Studies

Even though their resources are limited, individual craftsmen, consultants and service providers share the same requirements as any business. An entrepreneur’s most abundant resource is sweat equity. Still, there are only so many hours in the day and only so many skills one can master. Eventually there always comes a point when either extra hands or expertise has to be procured. Over the years individuals would barter with me for essential branding elements. Anything more was beyond their means. Interestingly, these clients generally are the recipients of some of my best work. I believe it is the combination of their passion giving them the ability to clearly articulate their business with their trusting me to define it for them.