Google and YouTube Are LoversFour years later and Google is still head over heels in love with YouTube. This is great news for you. Linking videos from your YouTube channel to your web site and your outposts increases your traffic and your page rankings on Google. Continue reading “14th Day of Christmas”
Robots Are Not CustomersDo you become panic-stricken because your web site is not in the top seven results on Google? Are you trying every SEO “trick” and “tip” you can lay your hands on? Continue reading “13th Day of Christmas”
Testing, Testing, One Two Three…I have yet to meet a small businessperson who does not love to talk about their business. Not those of you who are temping as self-employed until your next employer. No, those of you who are passionate about what you do. Even when you are bone weary or have had a major setback, you still love what you do. It can be hard to shut us up once we get started… Oh, that’s me. Continue reading “12th Day of Christmas”
Road Trip!LinkedIn, FaceBook, Twitter, YouTube and Flicker are a few of the large social sites that combine with your industry and local sites to become the foundation of your online community. These sites are your marketing outposts. This is where you go to develop and deepen relationships with peers and customers. You go there to engage with customers, influencers, peers, friends, neighbors and others. Continue reading “11th Day of Christmas”
Yummy Tidbits for WordPress OwnersAn essential ingredient in your marketing is a dynamic website which is built on php, for example a WordPress or Joomla site. Congratulations, if you have already done this type of site. For those of you who have not what are you waiting for? Continue reading “10th Day of Christmas”
Own Your LocalLet’s face it: your marketing budget is minuscule. You don’t have the money, staff or resources to broadly broadcast your message. So don’t even try.
Admit it, you’re local. You do business within the constraints of your physical location. Granted, you may distribute your services and products worldwide, or your customers may come from the ends of the earth to you. It still comes down to a pin in a map. That map is owned and controlled by Google. Continue reading “9th Day of Christmas”
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