Style PointsHopefully, with the 19 presents you have received so far you are feeling more confident about your marketing abilities. Not once have I mentioned design, or logo, or colors, or the size of a button. But now we’re getting closer to show time, so these last few days I am going to concentrate on polishing your presentation. Continue reading “20th Day of Christmas”
Looping The ConversationYou may have heard industry pundits advising you to loop the conversation. Then they will go on about keeping it real and relevant. You, meanwhile, are still scratching your head over what in the world you are looping, let alone its relevancy. Continue reading “19th Day of Christmas”
Take Aim and FireWhoo-hoo, today is the day I finally reach into my bag and pull out a gift for direct marketing. This form of marketing can either be one of your greatest returns on your investment or your biggest money pit. Disclaimer: I am biased; direct marketing is one of my favorites. Continue reading “18th Day of Christmas”
Your Communication MixOver the past several days, you should have gotten a really good idea of who your customer is and why that person IS your customer. You should have a damn good idea of where you stand in the marketplace. By now you are sensitive to your customer’s experience. Continue reading “17th Day of Christmas”
Who Do You Love?Well, it had for damn sakes better be your most loyal devoted fans. They believe in you. They trust you. They forgive you when you make mistakes. They talk about you in glowing terms. They are your best advocates. Continue reading “16th Day of Christmas”
Turn Your Thinking AroundCustomers don’t come to you. You go to your customers. I have been saying this since day one: it is not about you, your product or your services. They will not buy from you just because you want them to. It is all about what you satisfy emotionally in the customer. Continue reading “15th Day of Christmas”
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