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Sketchbook
By Cotier on 28 February 2011
Throughout our daily routines of eating a meal, getting dressed, brushing our teeth and reading, we tend to forget to appreciate that all of these are benefits of living in a developed country. This concept was brilliantly demonstrated in the story told by Professor Hans Rosling, at TEDWomen in Washington DC in December 2010, about living above the economic washing machine line. The impact of increasing our carbon footprint is obvious if everyone lives above this line, although it would no doubt be an exceedingly rare individual who would be willing to forgo the benefits a washing machine brings to one’s life by providing us the leisure time to do things like read books.
Continue reading “TEDxGranta Cambridge”
Posted in Musings | Tagged Event, Hope, TEDxGranta
By Cotier on 2 February 2011
Ann Hawkins, of Cambridge-based The Inspired Group, began the year asking us to reflect on this age-old question on LinkedIn. The discussion that followed dragged me personally back to contemplating my high school civics lessons and university philosophy lectures as I probed my current state of successfulness. Continue reading “What Does Success Mean to You?”
Posted in Musings | Tagged LinkedIn, Success
By Cotier on 24 December 2010
Recipe for Success
This is the last of my branding presents for all of you “Do It Yourself” marketers. I put down in writing my approach and thinking on branding. Small business owners and entrepreneurs, you are the backbone of your communities and the driving force in our economy. You are the people whom we really cannot do without. These articles were my way of saying thanks. Sorry I could not cover more and had to gloss over quite a few details. It was frustrating not to be able to illustrate more detailed examples, but I found it impossible with the variety of industries and situations being so different. There really is no magic stretchy glove whose one size fits all. Continue reading “24th Day of Christmas”
Posted in Musings | Tagged Branding, Christmas, DIY, Success |
By Cotier on 23 December 2010
Customer Service
Most of my experience is in corporate communications where high value is placed on each relationship, as opposed to selling a low-cost item to the mass market. I build my marketing strategy upon customer perception, so customer service is the cornerstone of my marketing efforts. Continue reading “23rd Day of Christmas”
Posted in Musings | Tagged Branding, Christmas, Customer, Perception
By Cotier on 22 December 2010
Shortcuts and Cheat Sheets
“Ah, finally,” you say. But come on, you should be wise to me by now; nothing has been easy. Daily you engage with web-based applications. Yet many of you are confused about the mechanics behind how they work. Continue reading “22nd Day of Christmas”
Posted in Musings | Tagged Christmas, CSS, DIY, Email marketing, HTML
By Cotier on 21 December 2010
Attention-Grabbing Emails
Back on Day 18 I asked you to prepare your email marketing strategy and your list. Day 19 I introduced the concept of using your site as the hub, and yesterday you received the instructions on how to brand your outposts. Each of these is critical to the success of your email marketing campaigns. Continue reading “21st Day of Christmas”
Posted in Musings | Tagged Christmas, DIY, Email marketing, mobile |
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