Excellence in Government 2009

Annual Conference of Three One-Day Sessions

Created a consistently branded theme for each of the three sessions within the constraints of the existing branding of the 14-year-old event by keeping the same color palette. The design needed to reflect the new administration, although when we started it was a month before the election.

Events offer a designer unique branding opportunities, for they involve creating the materials for both the marketing and the actual experience of the event: establishing expectations through promotion, providing efficient and effective crowd control, setting the tone with multimedia, and giving attendees coveted mementos. It is all about creating a desire to be there. Especially important in a digital age where physical place is abstracted and marginalized, events are all about the experience.

This project required the twofold promotional effort of wooing sponsors and encouraging attendees affected by both the recession and uncertainty over a new administration. Produced visually compelling full-page ads for the Government Executive magazine, and for the online version web banner and tower ads. Sponsorship opportunities were sent via email. We did not use traditional direct mail techniques.

For each of the three one-day events, I produced pocket agendas, signage, name badges, PowerPoint presentations, goodie bags and so much more.

Samples

Ads , Sponsor Emails: June and August, and  Pocket agenda